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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 07/02/2024 14:51:58  •  417 Views


PENGARUH ULASAN, KEMUDAHAN, KEPERCAYAAN KONSUMEN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA

Created by :
JUNIWATI ( 20180101204 )



SubjectULASAN
KEMUDAHAN
KEPERCAYAAN KONSUMEN
HARGA
KEPUTUSAN PEMBELIAN
Alt. Subject REVIEWS
COMFORT
CONSUMER TRUST
PRICE
PURCHASE DECISION
KeywordUlasan
Kemudahan
Kepercayaan Konsumen
Harga
Keputusan Pembelian

Description:

Penelitian ini bertujuan untuk mengetahui Pengaruh Ulasan, Kemudahan, Kepercayaan Konsumen dan Harga terhadap Keputusan Pembelian di Tokopedia. Populasi dalam penelitian ini adalah pengguna Tokopedia bergenerasi z dan milenial di Jakarta. Metode pengambilan sampel menggunakan teknik purposive sampling, maka diperoleh sampel pengguna Tokopedia bergenerasi z dan milenial di Jakarta yang sesuai dengan kriteria yang telah ditentukan sebanyak 100 responden. Alat statisik yang digunakan adalah statistik asosiatif dengan penggolahan data menggunakan software SPSS Statistic 23. Hasil penelitian ini mengindikasikan bahwa Ulasan produk tidak bepengaruh terhadap keputusan pembelian pada Tokopedia. Kemudahan penggunaan memiliki pengaruh positif terhadap keputusan pembelian di Tokopedia, Kepercayaan konsumen mempengaruhi keputusan pembelian secara positif pada Tokopedia, serta Harga berpengaruh positif terhadap keputusan pembelian di Tokopedia.

Contributor:
  1. Abdurrahman, MM
Date Create:07/02/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20180101204
Collection ID:20180101204


Source :
Undergraduate Theses Of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-ulasan-kemudahan-kepercayaan-konsumen-dan-harga-terhadap-keputusan-pembelian-di-tokopedia-31991.html




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  1.  UEU-Undergraduate-31991-COVER.Image.Marked.pdf - 316 KB
  2.  UEU-Undergraduate-31991-HALAMAN PENGESAHAN.Image.Marked.pdf - 264 KB
  3.  UEU-Undergraduate-31991-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 235 KB
  4.  UEU-Undergraduate-31991-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 223 KB
  5.  UEU-Undergraduate-31991-ABSTRAK.Image.Marked.pdf - 267 KB
  6.  UEU-Undergraduate-31991-KATA PENGANTAR.Image.Marked.pdf - 245 KB
  7.  UEU-Undergraduate-31991-DAFTAR ISI.Image.Marked.pdf - 267 KB
  8.  UEU-Undergraduate-31991-DAFTAR LAMPIRAN.Image.Marked.pdf - 435 KB
  9.  UEU-Undergraduate-31991-DAFTAR PUSTAKA.Image.Marked.pdf - 262 KB
  10.  UEU-Undergraduate-31991-BAB1.Image.Marked.pdf - 347 KB

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  1. UEU-Undergraduate-31991-BAB2.Image.Marked.pdf - 328 KB
  2. UEU-Undergraduate-31991-BAB3.Image.Marked.pdf - 335 KB
  3. UEU-Undergraduate-31991-BAB4.Image.Marked.pdf - 404 KB
  4. UEU-Undergraduate-31991-BAB5.Image.Marked.pdf - 266 KB
  5. UEU-Undergraduate-31991-BAB6.Image.Marked.pdf - 256 KB

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Harga , Kemudahan , Kepercayaan , Kepercayaan Konsumen , Keputusan , Keputusan Pembelian , Konsumen , Pembelian , Ulasan



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